Google I/O 2023:
A Design Logistics Triumph
In November of 2022, my team was tasked with an ambitious assignment. The previous year’s Google I/O teams met tremendous challenges between design and social stakeholders, as assets needed for the promotional campaigns were often complete at a moment’s notice. These requests were simply not sufficient to meet the needs of stakeholders and developers alike so a new strategy needed implementation.
Pack it up
Utilizing various sticker packs, template designs and other assets like backgrounds, colorways, and alternates of each category, we created an entire suite of assets for I/O that made up-to-the-minute assembly nearly flawless and streamlined.
Show Time
By the time I/O occured, we had provided every promotional team a fully adaptable setup, empowering them to new levels of creative promotional solutions as the online audiences reacted the announcements— in real time.
Results were clear
Live stream engagement skyrocketed cross-site nearly 28%, all the while behind the scenes the teams were working seamlessly, without friction, to provide a steady flow of artistic flair to the exciting developments for Google.
